Two source-linked timelines follow AI from answering questions to acting for people. Beside them: a directory of the AI bots that visit websites, the people I learn from, my published research and the browser apps I build for SEOs.
Each dot is one dated event with a source. The second timeline starts in October 2024, while the first is still running.
The Great Decoupling28 events, November 2022 to July 2025
Rise of the Agentic Web32 events, October 2024 to October 2026
The Great Decoupling timeline has 28 events from 30 November 2022 to 17 July 2025. The Rise of the Agentic Web timeline has 32 events from 22 October 2024 to 21 October 2026.
The two timelines give the history. The directory and the people list help you act on it.
Launches, rollouts, studies and reporting changes behind the growing gap between impressions and clicks. Switch between timeline, grid and table views and follow each source.
From browser actions to shared protocols, commerce and always-on agents, with each event’s historical availability kept separate from its announcement.
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25 crawlers, fetchers and agents from 9 operators. Each entry says what the bot feeds, how many people stand behind it, what it does with robots.txt and how to verify it. Checked against each operator’s documentation on 5 November 2026.
Visiting because a person asked, right now: ChatGPT-User, ChatGPT agent, Claude-User, Perplexity-User, Google-Agent, Google user-triggered fetchers, Meta-ExternalFetcher, Amzn-User.
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The 14 people whose work helps me think about search, AI and the web, with links to follow them on X and LinkedIn.
Darwin examines how AI answers can separate search visibility from website visits, and what that shift means for publishers, measurement, and the economics of the open web.
A chronology of OpenAI and Google launches from ChatGPT to AI agents, arguing that rivalry is accelerating changes in search and the wider web.
Algorithm-update context and annotations for Google Search Console.
Customizable shortcuts to SEO and web tools.
I study the Great Decoupling, the gap between search visibility and website visits, and wrote about it for Search Engine Land. Node & Link is where that research, the timelines and my tools live.
