Node&LinkDarwin Santos

Research · Published writingFeatured

The Great Decoupling of search and the birth of the agentic web

Darwin examines how AI answers can separate search visibility from website visits, and what that shift means for publishers, measurement, and the economics of the open web.

By Darwin SantosOriginally published · Search Engine Land ·

Search visibility and website visits

Darwin examines how AI answers can separate search visibility from website visits, and what that shift means for publishers, measurement, and the economics of the open web.1

Published in July 2025, this is Darwin’s analysis of a changing relationship between search visibility and visits. The questions it raises concern publishers, measurement and the economics of the open web.

Original publication

Read the original

The Great Decoupling of search and the birth of the agentic web

Published
Publication
Search Engine Land
Read on Search Engine Land

These articles connect to The Great Decoupling Timeline, a companion resource for exploring AI launches and search changes.2

Companion resourceThe Great Decoupling Timeline Related readingMicrosoft Made Google Dance, but OpenAI was the DJ

Sources & notes

  1. The Great Decoupling of search and the birth of the agentic web. By Darwin Santos, Search Engine Land, 25 July 2025. Return to text
  2. The Great Decoupling Timeline. A Node & Link companion resource linked by both articles. Return to text
Back to research