Node&LinkDarwin Santos

Research · Published writing

Microsoft Made Google Dance, but OpenAI was the DJ

A chronology of OpenAI and Google launches from ChatGPT to AI agents, arguing that rivalry is accelerating changes in search and the wider web.

By Darwin SantosOriginally published · LinkedIn ·

Competition and the changing web

A chronology of OpenAI and Google launches from ChatGPT to AI agents, arguing that rivalry is accelerating changes in search and the wider web.1

Published in July 2025, this article frames competition among Microsoft, Google and OpenAI as part of a changing search landscape. Its launch chronology and argument belong to the original historical analysis.

Original publication

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Microsoft Made Google Dance, but OpenAI was the DJ

Author
Darwin Santos (byline: Darwin S.)
Published
Publication
LinkedIn
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These articles connect to The Great Decoupling Timeline, a companion resource for exploring AI launches and search changes.2

Companion resourceThe Great Decoupling Timeline Related readingThe Great Decoupling of search and the birth of the agentic web

Sources & notes

  1. Microsoft Made Google Dance, but OpenAI was the DJ. By Darwin Santos, LinkedIn, 27 July 2025. Return to text
  2. The Great Decoupling Timeline. A Node & Link companion resource linked by both articles. Return to text
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